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Why A Retailer Needs To Assess Their Retail Design

Retail design helps to narrate the brand and product story, educate consumers about the pieces, and – ultimately – make the items displayed more desirable as a result. Design should indeed drive sales. This aspect should also act as a hook as a means to being able to attract shoppers to a store and keep them interested enough to want to go back to a store time and time again too. The store environment is the ultimate showcase and the physical touch point between the brand and the customer and with this, it is the main way to create a lasting legacy psychologically.

As customers become increasingly promiscuous and disloyal when it comes to where they shop, retailers need to think of new and innovative ways to recapture lost consumers. They should take time to evaluate your store in its layout and display design including the signage and the POS Displays, POP Displays and even other elements such as a stores overall branding and lighting. Brands and retailers should consider the path they want their customers to take around the store, and assess how merchandising, point of sale displays and the ways their branding is illuminated in how and how well their store is able to look visually.

Once someone is two seconds past the door, they won’t turn around. That means retailers must capture passing footfall in the first four second of their approach. Even for big box retailers and global names, that is an incredibly short amount of time to convince someone to enter your store. With this, the retail design and way the store is able to come across needs to be of the very highest overall standard in terms too of the feel the store is also going to be able to portray also. Wayfinding and customer journey are just two of the major elements so often ignored that are vital.

Through seamless digital integration, interactivity and a digitally focused design, brands can not only encourage shoppers to dwell within a space, but forge relationships and ultimately part with their money. Eye-catching merchandising is always an important factor in the design of a store, but a great retail design includes unique and memorable product presentation. Effect displays are just one aspect of the store that can really help to drive sales and make a store all the more profitable. It also helps to make sure that products are shown in a clear and tidy manner too. This is where and how in this day and age major retailers will hire in the expertise of a retail design agency.